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China Slump Clouds Puma’s $2 Billion Q4

The past year has brought increased scrutiny throughout the fashion supply chain, specifically within the textile industry. Join our webinar “Brace for Impact: Addressing Impact in Your Supply Network & Product” March 8 to learn what to do.

Fourth quarter sales at Puma increased by 14.3 percent on a currency-adjusted basis to 1.77 billion euros (approximately $2 billion) on net earnings of 7.9 million euros ($9 million). But the German athletic company is still feeling the pain of consumer boycotts in China, where total sales for the market declined 27 percent in the…

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